Poke Express Rebrand

The redesign evolves Poke Express from a character-driven, illustrative logo into a refined and scalable visual identity. Where the original relied on motion cues and expressive typography to convey speed, the new direction distills the brand into something clean, modern, coastal, and authentically Hawaiian.

Each concept takes a different visual approach to Hawaii through color, tone, and culture, allowing leadership the flexibility to align brand and interior design decisions around a single direction.

Island Provenance is a modern interpretation of the mark, paired with deep ocean blue and the spirit of the honu. Grounded in Craft anchors Hawaii in timeless black and white, paired with the colors of the flag, culture, and pride. Island Soul brings soft, calm, and modern touches that breathe and feel true to the islands.

Island Provenance

Connected to freshness and its origins.
Hawaiian at its core. Vegas in its presence.

Grounded in Craft

Bold, handcrafted, and deeply connected to
Hawaiian culture thats grounded in its roots.

Island Soul

A light coastal declaration of origin.
Calm in presence. True to the Islands.