Technology
Brand strategy, campaign development, and creative leadership for enterprise software, financial technology, and B2B and B2C growth initiatives.
Technology brands live and die by clarity. The work spans creative ideation, brand development, campaign strategy, video production, and event creative across live and virtual experiences, all built to cut through complexity and connect with technical and consumer audiences alike.
From unified observability platforms and network performance solutions to financial product launches and customer acquisition campaigns, every project starts with the same discipline: find the truth of the product, build a brand around it, and carry that story through every channel with intention.
Sentiment
Money Compass
AI Survey
Get Shift Done
Platform Videos
Credit One
IT Cost Reduction
AI Global Survey
SKO
Lively Notifications
Infusing humor into alert notifications through clever icons and headlines.
Challenge:
Highlight a new product feature that improves business outcomes within a comprehensive digital experience management solution. Sentiment enables IT teams to identify user experience issues and take prescriptive, targeted actions that improve employee productivity, satisfaction, service quality, and overall business performance.
Communication Strategy:
Gradient icons align with brand standards and are paired with a complementary headline. The headlines are structured in three parts: the action required by IT, the user’s emotion, and the resulting impact on the user or system.
Solution:
We adapted a concept originally developed a year earlier to align with the new Sentiment feature. The use of emojis was expanded to better reflect the product experience and its outcomes.
Happy, productive employees are essential to a strong customer experience, making a superior digital employee experience critical. To achieve a complete view, IT teams must correlate full-fidelity quantitative data with qualitative feedback from end users.
Sentiment bridges this gap by connecting quantitative and qualitative insights. Aternity Sentiment provides flexible, brandable survey components that capture real-time employee feedback across multiple devices and locations, measuring employee satisfaction in the moment.
