Poke Express

ISLAND SOUL

A light washed palette of soft greens and warm sand tones lets the brand breathe while allowing the story to come through naturally. At the center, a honu emerges from the water, refined into bold line art that becomes a quiet but unmistakable symbol of Hawaiian connection and coastal authenticity.

The Hawaiian sea turtle icon and the POKE typography are both naturally rounded and softened to resemble beach pebbles shaped over time by moving water. The smooth forms create a visual language that feels organic, calm, and connected to the rhythm of the islands.

The wordmark is clean, refined, and unhurried. A circular badge variation adds versatility across packaging, signage, and environmental applications while maintaining the coastal modern sensibility throughout. Soft photography of ocean, sand, and island lifestyle grounds the visual world in the spirit and experience of Hawai‘i.

The palette draws from sage, kale, smoke green, and warm sand tones, creating a brand presence that feels premium, approachable, and distinctly rooted in the natural landscape of the islands. Clean line work and minimal detailing allow the identity to perform seamlessly across digital, print, and environmental applications.

Fresh to the market. True to the islands. Ohana at its core.