FRESH MARKET

The redesign positions Poke Express as a bold, handcrafted, and connected to the craft, and culture of hawaii.

The school of fish signals simplicty and authenticity. The logo mark feels is balanced but not perfect, raw and natural. The Black and white photography of Hawaiian coastlines, fish markets, and open water anchors the visual world, stripping away color to let texture, story, and origin speak first.

A deep navy brings a sense of trust, depth, and ocean heritage. Ulaula red remains present as an accent, energetic and power, while cyan carries forward the freshness. Together the palette is confident without being loud.

The result is a brand rooted in where it comes from. Straight from the Islands. Fresh to the Market.