Concept 2 of 3

 GROUNDED IN CRAFT

The school of three fish forms a bold, unified mark, refined into a clean silhouette that signals simplicity, authenticity, and a deep connection to Hawaiian culture. Each fish is a nod to the original three locations, a founding detail built directly into the identity.

Black and white photography of Hawaiian coastlines and open water anchors the visual world, letting texture, story, and origin speak first. Deep navy brings trust and ocean heritage. ‘Ula‘ula red, rooted in Hawaiian tradition and symbolic of strength and vitality, energizes the wordmark while cyan reinforces freshness. Together the palette is confident without being loud.

Grounded in its roots. Fresh to the Market. True to the Islands.