The Westwood is positioned to feel uniquely Las Vegas while remaining distinctly its own. The following concepts explore three creative directions, each rooted in the project brief while offering a different interpretation of The Westwood experience.

Each presents its own identity system, messaging, color palette, photography style, and brand voice, all true to the hotel's vision and target audience. Across all three, The Westwood's letterforms are treated as distinct brand marks unique to the property.

Vintage Vegas, Reimagined
A contemporary interpretation of classic Las Vegas.

Your Vegas, Your Way
A lifestyle-driven expression of personalized hospitality.

Where Wanderers Gather
A boutique retreat inspired by connection, comfort, and discovery.