The Westwood is designed to feel unmistakably Las Vegas while remaining distinctly its own. The following concepts explore three creative directions, each interpreting the project's brand positioning through a unique strategic and visual lens.

Each presents its own identity system, messaging, color palette, photography style, and brand voice, all true to the hotel's vision and target audience. Across all three, The Westwood's letterforms are treated as distinct brand marks unique to the property.

Vintage Vegas, Reimagined
A contemporary interpretation of classic Las Vegas.

Your Vegas, Your Way
A lifestyle-driven expression of personalized hospitality.

Where Wanderers Gather
A boutique retreat inspired by connection, comfort, and discovery.