Poke Express Rebrand

The redesign evolves Poke Express from a character-driven, illustrative logo into a refined and scalable visual identity. Where the original relied on motion cues and expressive typography to convey speed, the new direction distills the brand into something clean, modern, coastal, and authentically Hawaiian.

Each concept takes a different visual approach to Hawaii through color, tone, and culture, allowing leadership the flexibility to align brand and interior design decisions around a single direction.