The Westwood hides a quiet detail: the two V's of "Vintage Vegas" converge to form the W in Westwood, two ideas becoming one letter. Above it sits a four-pointed star, a nod to the city's mid-century architectural history, when starburst motifs marked buildings and signage across the valley as symbols of optimism and forward motion.
As Vegas has always been a place of reinvention, where everyone arrives with their own story and leaves with a new memory. Westwood celebrates that spirit through the individuality, confidence, and personal moments that make every visit uniquely yours.
The Westwood draws inspiration from the Mountain Chickadee, a symbol of curiosity and connection, creating a retreat that feels welcoming, relaxed, and quietly adventurous. The silhouette of a Mountain Chickadee perches on the "t" of the custom sans serif wordmark, seamlessly woven into the typography.
The Westwood identity blends mid-century Palm Springs and old Hollywood style with a handwritten wordmark that feels personal, confident, and timeless. The script has a slightly masculine edge, balancing Lola’s softer, more feminine identity. Together, they create a complementary “his and hers” pairing, each with its own personality while sharing the same vintage-inspired hospitality feel.
Inspired by the effortless charm of mid-century resort culture, Lola Pool Club blends timeless style with a playful, modern energy. Refined typography, warm resort colors, and fashion-forward lifestyle imagery create an atmosphere that feels polished, social, and unmistakably Lola.