Westwood Boutique Hotel
Brand Logo Concepts

Your Vegas, Your Way

The palette softens, taupe, white marble, touches of gold and emerald green, a quieter take on glamour. A modern-day showgirl appears only in fragments: the curve of a feathered shoulder, the glint of glitter catching light, texture and detail standing in for spectacle. A man in a vibrant floral suit, diamonds and rings catching the light, offers just a glimpse of what he's chosen to wear, a sense of taste and character told through style alone. A woman rides in the back of a convertible, hands raised, expression open. This time the story is her, caught fully in the moment, real and unposed. Together, the images move between the details that define a person and the moments that reveal them.

Our signature pattern appears as the door, a small mark of identity on the way in, and a quiet reminder of what waits on the other side. It's your door, your way in.

Written in pen script, as if jotted on a hotel notepad left on the nightstand, "Your Vegas, Your Way" feels personal rather than declared, a note to yourself rather than a headline. The wordmark is set in a light serif with editorial luxury, the kind of type you'd expect on a glossy magazine cover.