Penn & teller

Background
Penn & Teller have performed together since the late 1970s, creating a legendary style that blends razor-sharp comedy with masterful magic. Penn delivers the words as the outspoken storyteller, while Teller communicates silently through masterful physical performance and expression.

Solution
We created a distinctive visual identity system for the iconic duo. We developed multiple creative concepts and refined the strongest directions into a comprehensive photo and styling system. This included detailed direction on lighting, props, set design, and talent styling. Custom backdrops, tables, and signature props were custom-fabricated to bring the vision to life.

Scope
Creative leadership and execution included oversight of the photographer and production crew, set and prop fabrication, and hair and makeup coordination, in close collaboration with a specialized team of designers, storytellers, and fabricators.

Recognition
The final work extended across a complete visual identity system, including advertising, print, digital collateral, signage, and campaign photography. The project was recognized with multiple industry awards, including Gold and Silver ADDYs and AIGA honors.

The American Advertising Federation - ADDY Awards 
Gold Cross Platform Integrated Brand Identity Campaign Penn & Teller
Silver Cross Platform Integrated Brand Identity Campaign (Regional) Penn & Teller
Gold 2017 Integrated Branding Penn & Teller
Silver 2017 Photography Penn & Teller

Team
Design Directors: Gabriel Garcia and Karen L.
Design and Storyboards: Ramsey H.
Photography: Hugh Kretschmer
Renee Rhyner and Company
Prop Fabricator: Frank Ippolito
Hair/Makeup: Phyllis Bond