Lola’s Pool Lounge
A Place Where the Afternoon Lasts a Little Longer.

Lola's Pool Club reimagines the optimism of a mid-century resort through a relaxed, modern lens. More social retreat than day club, the experience celebrates long afternoons, unhurried conversations, and the simple rituals of vacation.

A Vibrant Nest

Inspired by the effortless charm of Palm Springs in the early 1960s, this direction embraces timeless style with a touch of Vegas glamour. Bold typography, rich navy tones, vibrant pinks, fashion-forward lifestyle imagery, and the social Mountain Chickadee create a refined yet approachable atmosphere that feels lively, timeless, and unmistakably connected to the Westwood brand. It's a place for music-filled lunches by the pool, colorful cocktails, and afternoons spent with vibrant friends.

A Social Retreat

This direction gives Lola a quiet personality through a handwritten script wordmark, transforming the brand into a warm, personal signature that appears throughout the experience. Soft pastel pinks, blues, and greens create an atmosphere that feels welcoming, collected, and distinctly off the Strip. More hospitality retreat than day club, the identity feels expressive, relaxed, and effortlessly stylish, inviting guests to work, play, and linger through long afternoons.