STRATEGY & CREATIVE, PHOTOGRAPHY & VIDEO, SOCIAL & WEB, CONTENT, PRINT & SIGNAGE
Two new competitors have opened on the Atlantic City Boardwalk. Harrah’s Atlantic City is located away from the boardwalk, adding to its challenge. The new competition has a host of all-new rooms and amenities, which has drawn guests away from Harrah’s. The two major advantages Harrah’s has is its friendly staff and complete resort experience.
The goal of this brand campaign is to reinforce repeat guests, encourage return guests and gain new guests by highlighting friendly service and the unique Harrah’s brand.
A previous Harrah’s Gulf Coast brand campaign successfully leveraged the connection between team members and guests to showcase the property. Here we take that concept and customize it to highlight the strengths of Harrah’s Atlantic City.
Always Friendly, Always Harrah’s uses photographs of our employees and guest. This allows us to convey an authentic and friendly relationship, a core strength of Harrah’s AC. A straightforward tagline repeated in each creative reinforces this message.
** Images are conceptual ideas for photoshoot reference. All rights reserved to the photographers.