Bally's Wild Wild West Casino has undergone a multi-million dollar makeover. They are removing most of old wild west themed decor and updating the amenities to target a younger millennial demographic. Enhancing the whole anti-nightclub vibe, the atmosphere is complete with popular live rock and country music, beer pong tournaments, classic video games and a mechanical bull.
The Wild Wild West name and concept remained, as it is unique to Atlantic City. New amenities included Guy Fiery's Bar-B-Que Joint, Boardwalk Saloon, Snack Shake and Mountain Bar. Numerous Western concepts were created ranging from traditional to ultra modern.
The team captured the essence of urban Americana with subtle western influences - big and bold, distress typography, vibrant colors and large icons. The brand logo was updated to reflect a young and energetic style. The logo focuses on the word “Wild” with copy references to the “West”. GO WEST, GO WILD
Complete visual identity system: Brand logo, style guide, print and digital collateral and signage.
Design Director: Gabriel Garcia
Graphic Designers: Kody M. and Brad J.