Guests at Harrah’s New Orleans have unique experiences that can only happen in the Crescent City. Create a campaign that positions Harrah’s as the casino to go to for a fun New Orleans vacation you can’t have anywhere else.
THE ESSENCE OF THE BIG EASY
Harrah’s is woven into New Orleans as much as the city is intertwined with us. It’s location in the heart of the city has streetcars rolling by, weekend parades in the casino, an outdoor gaming courtyard, authentic restaurants serving dishes steeped in the city’s rich culinary history.
WE ARE NOLA
To showcase the authentic New Orleans experiences and spontaneous moments Harrah’s guests enjoy, the campaign highlights the fun and rewarding stories which are at the heart of every visit to our one-of-a-kind casino & hotel, in our exhilarating world-class city. New Orleans music fills the air and lifts the soul. Warm southern hospitality greets you all around town. And the sights, customs and flavors of a 300-year-old city permeate every interaction and adventure.
Design Direction: Gabriel Garcia
Designer: Kody M
Copy: Aaron M, Jennifer W
Account Executive: Princess
Typography is influenced by playful type seen in woodblock-printed music posters of the region. This style creates a visual that is approachable and full of flavor which conveys the culture of New Orleans.