STRATEGY & CREATIVE, BRANDING, PRINT, WEB, ADVERTISING
Redesign that elevates the brand experience for the luxury custom homes market.
Modernize and simplify.
To scale their direct-to-consumer marketing business and develop a go-to-market strategy to launch Vegas Valley Views as a respectable force in luxury homes, our first step included a new brand logo, colors, collateral and website.
With 30 years experience building residential and commercial units and the competitor segment of custom luxury homes on the market growing we leverage the three V’s in Vegas Valley Views. The simple, custom san serif icon, triple stacked V’s create a directional, balanced and memorable icon that can be used in various applications.
The Bella Vista Estates offers luxury custom homes built in the hills of Henderson on one of the finest view lots in the Las Vegas Valley. The adjacent developments are known for their prestigious multi-million dollar homes.
A dozen rough concepts and digital logos were created before we landed on the final VVV brand logo for vegas Valley Views.
