BRANDING, STRATEGY & CREATIVE, ADVERTISING, WEB, DIGITAL, PRINT & CONTENT
Plan. Team alignment on the project goal, marketing strategy, creative platform and budget. Establish roles and responsibilities, confirm shoot dates and image usage rights.
Pre-Production. Create the photography art direction deck and shot list. Confirm photographer, talent, dates and crew for shoot.
Shoot. Provide photoshoot art direction and guidance on site, manage hourly/daily schedule and communicate objectives to the talent and crew.
Post-Production. Review and select final images for clients, provide image retouching direction and facilitate image distribution for marketing communication.
Photography Execution. Shot by shot, confirms location, talent, photo direction, props, styling and production notes for each shot. Includes scouting images, inspiration and sketches.
Photography Direction. Mood and tone, staging, lighting, color, composition, and styling are always determined before a photo shoot.
Photography Usage. Maximize the image use for various mediums through cropping and visual placement for digital, print, out of home, and web.
Photography Strategy. Establishing a clear visual strategy for usage for brand, campaign, social, and public relations.