A multi-million dollar advertising budget was established to promote the benefits of visiting Atlantic City over the summer. The goal was to drive gaming and hotel occupancy revenue. The marketing strategy targeted New York City and New Jersey consumers. Dozens of billboards in downtown NYC and NJ roadways were purchased along with 8000 signs in subway cars.
Create a unique print and digital advertising campaign in less then 3 days.
Three different creative concepts were created along with supporting copy.
A strong emotional connection is created when iconic New York City landmarks are paired with Atlantic City visuals. The simplified train stop map and the dueling images create energy and support the idea of an escape to Atlantic City.
Playful collages of Atlantic City summer elements creates a sense of liveliness, energy and relaxed vibe of a great summer getaway.
Graphic Designers: Karen L., Tae K. and Lilia S.