Partnering two iconic brands, Caesars Entertainment opened the world’s first Nobu Hotel inside Caesars Palace. Nobu's design is infused with traditional Japanese and modern styles. The hotel redefines hospitality with the same artful elegance that Chef Nobuyuki "Nobu" Matsuhisa brings to his restaurants, attracting a whole new clientele to Caesars.
The task, develop two distinct and comprehensive Nobu brands. The restaurant has 327 seats and features a sushi bar, private dining pods, teppanyaki tables and a large bar and lounge area. The separate luxury hotel within the larger Caesars resort has 181 intimate rooms.
Inspired by the traditional art of Japanese origami, backgrounds were created using the crane, koi fish and shrimp for the restaurant. The colors compliment the lounge decor, food photo direction and create a sense of luxury. The hotel uses the Japanese cherry blossom, the colors are light, soft and create a sense of relaxation.
Complete visual identity system: Brand design, style guide, photo shoot, print, signage, restaurant and hotel collateral.
Lifestyle photography and video by Lem Lattimer