A mixed bag of creative campaigns, print, collateral, menus and graphic design.
NYC to Atlantic City
A multi-million dollar advertising budget was established to promote the benefits of visiting Atlantic City over the summer. The goal was to drive gaming and hotel occupancy revenue. The marketing strategy targeted New York City and New Jersey consumers. Dozens of billboards in downtown NYC and NJ roadways were purchased along with 8000 signs in subway cars.
Cathouse Boutique Nightclub and Restaurant in the Luxor Hotel and Casino. Modeled after a 19th century bordello, hundreds of intimate artifacts scavenged from the 1800s lined the walls along with faux doors, further mimick the experience. It's rich colors add a sense of mystery and celebrity chef Kerry Simon's savory meals compliment the evening.
Complete visual identity system. Brand logo, photoshoots, print and digital collateral, menus, and business cards
Total Vegas Advertising Campaign
2012 Gold AIGA Award, Photography.
HighRoller Observation Wheel at the LINQ
Branded illustrations for various media channels
LINQ Hotel and Casino
Shintaro - Bellagio Casino
People Planet Play
Caesars Entertainment New Years Eve:
2016 Silver ADDY Award
Design Director: Gabriel Garcia
Graphic Designers: Karen Lo and Renee Perez
To allow for multiple versions, one black plate was changed and to create the look of a die cut, the mailer was angle cut after folding.
MGM Grand, Madonna Invitation:
2006 American Gaming Association Best Direct Mailer
Foil and blind deboss
MGM Grand New Years Eve Invitation:
2005 Gold ADDY Award
Two color silk screen on clear plexi-glass, includes fabric holder and shipping box.
L5, Las Vegas Condo promotional:
2007 AIGA Award Integrated Branding