Hello. My name is Gabriel Garcia, I am a designer, publisher, builder and creative thinker with 20+ years of hands-on experience launching brands and strategic campaigns across a wide range of consumer touch points and experiences. I’ve managed over 15 hospitality brands that represent over 40 global hotel properties and dozens of individual sub-brands.
Through a holistic approach and creative leadership, I helped to create an award-winning in-house team, improved efficiency through a project tiering system and built working relationships with cross-functional divisions.
I’ve gathered select examples and case studies for the Executive Director, Event Creative Services position.
• Define brand relevancy, personality and equity • Research competitors, market segmentation and challenges
• Develop multiple integrated conceptual concepts & creative executions • Establish brand tone and voice
• Create brand, advertising campaign, consumer experiences • Photoshoots for brand, social and functional usage
Complete visual identity, brand style guides, brand playbooks and illustrations, photography, motion graphics and templates.
New visual identity system. Building upon equity and cultivating relevance.
Managed a creative team of 18 senior designers, graphic designers, junior designers, motion designers, web designers, digital designers plus copy writers and copy editors. Provide creative guidance for the development, training, mentoring and monthly 1-1 performance reviews. Volunteered for various charity events and organizations.
Ideation & Fabrication, - wood, paint, steel, and mechanics.
Las Vegas Conventions that I attended for research, ideas, collaboration and business opportunities.
• SEMA • APEX • Magic • G2E • ADOBE Max • Digital Signage Expo • Liberty Fairs and More