Gordon Ramsay, known not only for his refined cuisine, but also his TV personality on several hit programs including “Hell’s Kitchen,” “MasterChef” and “Kitchen Nightmares,” has generated world-wide attention and entertained viewers on six continents. His restaurants have been awarded 16 Michelin Stars.
This was Gordon Ramsay’s first restaurant in Las Vegas and what would become his Las Vegas Flagship. We needed to build a brand that matched his personality and remained cohesive with the interior design of the space. We received interior design mood boards and a logo that needed refinement.
We used an image that captured Gordon with his iconic pose and adapted his voice into the headlines, No Tantrums. Just Temptations, and A Fury For Flavor. The image and headline are balanced by a stitched Union Jack pattern that creates a handcrafted feel. The darker tones tie into the upscale vibe and the body copy introduce Gordon Ramsay to the Las Vegas Strip.
Complete visual identity system: Brand logo, photo shoot, signage, print and digital collateral.
Photography: Rouse Photography
Graphic Designer: Lilia S.
Copywriter: Denise S.