Giada De Laurentiis is an Italian-born American chef, writer, television personality,
and the host of the current Food Network television program Giada at Home.
De Laurentiis opened her first restaurant, GIADA, inside The Cromwell Hotel and Casino.
With Giada, it was important to create a design that captures her personality and makes it easy for consumers to recognize her brand. Her new space overlooks the Las Vegas Strip. Starting with the architectural renders we were able to pull colors, tones and materials. Utilizing her cook books, our research gave us a sense of her style through photography and design. This gave us the perfect starting point for her new restaurant brand.
Our design solution brings these values to life with a simple logo mark that communicates the craftsmanship, warmth and natural ingredients of homemade food. Adding relevant illustration elements, we created a design that stands out from other alternatives on the Las Vegas Strip.
Complete visual identity system: Brand logo, style guide, Giada PR and food photo shoot, print and digital collateral, packaging and signage.
Graphic Designers: Karen L. and Brad J.