Caesars Entertainment has the best collection of restaurants in the market, as well as highly recognizable celebrity chefs. The goal is to create a campaign that showcases all of the dining offerings Caesars Entertainment has to offer in the Las Vegas market.
Connecting over a genuine dining experience is all about the social interaction. The messaging invites the guest in, while the visual encourages them to connect over a good meal with a great atmosphere.
A new strategy that relies on the collaboration between digital and print elements will successfully bring awareness, recognition and adoption of the initiative. The campaign will be rolled out in three phases.
Introduce. Explore. Embrace.
The advantage of using phases is an opportunity to build awareness through a controlled release, continually gauge success, and allow for adjustments to the content or the overall strategy.
The breadth of our outlets will be shown in two categories:
a) The social human experiences of interacting over a meal and sharing with each other.
b) The approachability of the chefs and their restaurants through a social experience.
The introduction phase will be accomplished through three mediums:
Digital Marketing, Traditional Marketing and Brand Extensions
Once the Feast The Empire has been introduced, we will encourage exploration through three approaches: Individual Chef, Food Type, Food Category
Guests will become entangled into the Feast The Empire through several unique experiences and tie-ins: Social Media, Rewards, Events
Complete visual identity system
Logo, advertising, print, motion graphics, digital collateral, signage and photography
Photography: Jerry Metellus
Chefs: Frank Pellegrino Jr., Nobu Matsuhisa, Guy Fieri, Guy Savoy, Giada De Laurentiis, Gordon Ramsay, Steve Martorano, Bobby Flay and Greg and Marc Sherry.
Learn More About This Project