Newly formed partnership between Caesars Entertainment and Dodgers Baseball needs a fresh and compelling creative to successfully showcase benefits of the Empire. The design should successfully communicate that Caesars Entertainment has options for all guests and his home to a winning line-up of chefs, entertainers and more.
Direction 1. ROADTRIP
• LA TO LV
• LAS VEGAS IS THE NEXT BASE FOR THE DODGERS FAN
• HIGHLIGHT BENEFITS OF THE EMPIRE
• VEGAS IS THE AWAY GAME FOR FANS
Direction 2. DOUBLE PLAY
• COMBINES BOTH BRANDS INTO PLAYFUL LOOK
• PLACES ICONIC CAESARS BRANDS INTO BASEBALL ENVIRONMENT
• CLEAN AND SIMPLISTIC MAKES FOR AN EASY READ
Caesars Entertainment website, banner and program advertisements.