Caesars Entertainment had already made its name as a entertianment destination in Las Vegas, as competition among competitors increased, a new awareness campaign that resonated with the baseball fan was created.
Heres how we helped drive awareness that Los Angeles was a short distance to Las Vegas.
As the baseball season ramped up, we need to create a campaign that won in the 9th inning to fend off competitors by reasserting its position for hospitality, nightlife and entertainment a few hours away.
Creative & content
Dodgers website HPTO
Web & mobile
Stadium digital screens
• Combines both brands into playful look
• Places iconic Caesars brands into baseball environment
• Clean and simplistic makes for an easy read
• Los Angeles to Las Vegas
• Las Vegas is the next base for the Dodgers fan
• Highlight benefits of the empire
• Vegas is the away game for fans
Design Direction: Gabriel Garcia
Designer: Ryan H
Copy: Aaron M