BRANDING, STRATEGY & CREATIVE, LOGOS, ADVERTISING, WEB, PRINT & SIGNAGE
How we transformed the Las Vegas brand, expanded its global presence and maintained it’s legacy.
Iconic hospitality, epic dining & entertainment
The $2.1 billion immersive destination located on Bluewaters, Dubai’s newest island oasis. Consisting of two premium hotels, Caesars Palace, Caesars Resort and The Residences, 12 unique dining options, Qua Spa and The Rotunda.
For over five decades, Caesars Palace had been recognized as the Las Vegas destination for luxury, opulence, and entertainment. Drawing top name headliners, celebrity chefs and the movie industry.
Challenge
In less than 60 days, create and launch 2 hotel brands, residence, convention center, entertainment complex, 12 dining and beverage outlets plus all hotel collateral, advertising, marketing and HR materials. Additional considerations included cultural and demographic differences, dual language and allow time for government approval.
Our Approach
We redesigned the Caesars Palace brand, implementing new color schemes and design elements that embodied, elevated and strengthened the essence of the iconic Caesars brand.
Brand logo, assets, hotel and in room collateral, sigange
Brand Logo, design, assets, print & web, restaurant collateral and signage
Flavourful journey through the streets of Italy
Signature crafted cocktails, wines and spirits
Authentic Cuban bites, cocktails inspired by the 1920s
450-meters of private beach on the Arabian Gulf
Sensory journey straight to the streets of Hong Kong
Indulge in traditional Shisha, pastries, teas and coffees
Mediterranean classics with hints of Arabic flavours
Show-stopping theatre and world-class cooking
Relaxing atmosphere for the entire family
Inspired by the acclaimed Bacchanal in Las Vegas
Southern French Cuisine and comfort food favorites
Deliverables:
HR Hiring Collateral
Back of House / Employee Wraps
** Cover photo from Conde Nast Traveller
https://www.cntravellerme.com/17892-a-jazz-filled-havana-cabaret-in-dubai