Harrah’s Atlantic City
-The graphic elements are grounded in authentic, nostalgic and rustic illustrations.
-The logo mark uses a font reminiscent of neon signs hanging in the window of the corner café. A goldfinch, the state bird of New Jersey, represents the outdoor view that is available from inside the restaurant.
-The tagline gives a straightforward description of the destination’s offerings. It is approachable just like the comfort foods being served.